RichardatDELL

Consumer PCs Beyond Apple: HP and Gateway are Hot, Dell is Not

Appreciate the perspective and data in this article. At Dell we have a number of actions underway, as you know, to restore consumer interest in Dell products. perhaps most noteworthy is the range of new products we have launched since the survey and at CES, that are receiving rave reviews. For example:
-our XPS M2010 is garnering attention having won a CES 2007 Best of
Innovations Award. Businessweek voted positive, calling it a "stunner." Laptop Magazine gave it its
editor's choice award, calling it a "splurge-worthy status symbol." And Popular Science gave it the Best
of What's New Award in the computing category. PC Magazine called it a visionary concept and bold
design.
-the Dell Home media suite is the first PC tuner capable of receiving digital cable, including premium high-definition programming, for example, HBO or ESPN.
-Display Search recently reported that Dell remained the leading provider both here in the US and
worldwide for computer displays. We have introduced something even cooler: the Dell, ultrasharp,
27-inch, widescreen flat panel with a maximum resolution of 1920 x 1200, an incredibly rich
color experience. In fact, this monitor can display a 92 percent color gamut compared to most monitors which function at about 72%
- the XPS 710 is getting rave reviews for speed, sleek design and low noise level...not to mention its special cooling system and high-end features for gamers.
-the ruggedized notebook is another new market entry gaining early traction since your survey took place

The breadth and depth of Dell's product line has been extended and continues to be revamped, so it will be interesting to see how the survey changes over the next few quarters.