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    • Who Can Buy Circuit City AND Successfully Turn It Around? [view article]
      I agree with the Branding issue and CC has been struggling with it for the last 8 years since everything changed with their selling model. They have consistently tried to become like Best Buy over the last few years including executives, store management, and product line. Becoming Best Buy Jr will not work.

      I have thought about a Target buy out for years. Everytime I go into one, the color scheme and design reminds me of a CC and I could easily see the electroncis department at Target branded with the CC logo (assuming that still means anything). Many CC stores could be closed down and Target would benefit from the CC Website ( one area that CC destroys BB), Firedog Install service (other posters one bad experience not withstanding), and training programs (product knowledge more so than the customer service)

      The CC stores left open with the Target name (something like Circuit City by Target or the new format CC is working on, The City by Target) would benefit by branding, access to better products and vendors, merchandising, management, and overall more pleasing stores to shop in. In my estimation, this would allow Target to compete vs BB although not really hurt BB, and further distinguish themselves as an alternative to Walmart (who is in the middle of rebranding to become more like Target) At the price of the stock, Target has very little downside.       Jul 03 11:10 AM
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