jay fredrickson

Five Reasons Why Newspaper Industry Will Bounce Back

Looking at the chart of ad revenues Borrell predicts, it shows that the revenue figure is stuck at nearly $40 billion until 2015. So basically, next year revenue goes up 2%, then stays flat for the next 5 years? Not really a healthy picture as there is no way newspaper companies can continue to show positive earnings growth if the top line is not growing.
The story also says that preprints will move from direct mail back into papers. Has that started to happen? Last I saw, the price of Valassis stock was up 700% in the past 5 months. Doesn't appear that they are losing too much preprint revenue to newspapers, does it?

Microsoft - Yahoo Search Deal Leaves Newspapers on the Sidelines

I have found that a lot of local dollars have switched from print to online, usually paid search. The display dollars are still not generating the types of returns to advertisers that search dollars return. When people are searching, they are looking to buy. Display dollars are good for image ads and institutional ads, but still haven't delivered the results that search ads have. Maybe a stronger yahoo, using better search tech, will in turn be a stronger place for advertisers to run Behavioral targeting ads.
Jay

Bruce Sherman, Retire in Peace

Excellent article, especially the part about Sherman calling and presuming that no one has the riight to challenge his decisions. I imagine few people ever had the guts to challenge him.

Web-Only Post Intelligencer: Worthy Experiment That Won't Work

The online site of the P-I will be closed in less than 2 years for the same reason the newspaper folded. Hearst won't be able to tolerate money losing operations as its entire business model is imploding.

Jay Fredrickson

washingtoncheap.com