123andy

Kodak Options: The Picture Is Gloomy

I am loss to figure out how Kodak can make it. I have been in this position for the past few years. Kodak has done an excellent job in developing technically savy and high quality products at reasonable prices. But, there are many others who offer digital cameras, printers, etc. and there is no overwhelming competitive advantage. Brand loyalty has been non-existant for quite a while. It is hard to pull this dog out of the ditch. I can't understand why people keep paying/funding the huge losses over the years. Polaroid has already cratered a few years back. I looked at a senior executive position there about ten or so years ago and after a long weekend of going over the pros and cons I decided I could not in good conscience lead the organization that I did not see on a path to success. Someone else took the job and indeed lead it into the crater. It is perhaps time to take the good people at Kodak and free them from the misery, shut it down and move the talent to somewhere else so they can succeed.