Crayon G.

Starbucks Gets Re-Caffeinated - Barron's

SBUX is a terrible stock to own hoping for a pop. Howard Schultz is, in many ways, just like Jerry Yang. He fatally believes that his baby is "sacred and special" and highly valued in an environment that punishes this belief. His "corporate retraining to make a good cup of joe" campaign when he returned was nothing but transparent window dressing, and his "buy an expensive coffee in the morning, get an iced coffee for 2 dollars in the afternoon in exchange for the receipt" smacked of desperation and unwillingness to accept price cuts. Before you go pumping SBUX, take a look at Schultz vs. Yang, and see where the latter ended up.