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Can Kindle 2 Ignite Demand from Battered Consumers?

The Sony Reader is actually a much better-designed version of the Kindle - if it had wireless capability and a more aggressive marketing campaign behind it, the Reader could potentially compete with the Kindle for dominance of the E-book reader category.

The Reader is sleeker, has a nicer E-Ink screen, and can read .doc files and PDFs natively. Amazon charges you money to convert these files to work with the Kindle - ridiculous.

But this is the problem with Sony - they design some great products, but their lack of marketing and steep entry prices often prevent their devices from taking off. I see the Kindle increasing its market share, which is another case of the inferior product winning out.