HKI

McDonald's' New Burger Is Another Reason to Love It

I don't get the logic here. Even assuming the Angus burger tastes good, how does it then follow that MCD is a good buy?

MCD has introduced premium burgers before and they flopped. Think McDLT and ArcheDeluxe. While new burger product introduction is not a frequent event, history will show that the track record is not good especially on a premium beef burger.

You also seem to suggest that the best tasting burger wins which doesn't appear to be the case. When did MCD ever offer the best tasting burger relative to Burger King and Big Boy in the early days or In-N-Out nowadays? If offering the better burger wins, it would be Burger King dominating the QSR industry today.

Starbucks vs. McDonald's: Filtering Through the Coffee Wars

I don't get the point of this article. There are hardly any facts or analysis in here. Most are conjectures on the part of the author. For example, MCD and SBUX have become stronger competitors of each other and the smaller independents have fallen by the wayside. How did you arrive at this conclusion? Did a coffee shop in your town closed down? Or did the share of revenue of SBUX and MCD in a specific market actually went up based on a study?

Another example: "Starbucks was not only eating into their [MCD's] coffee revenue but breakfast sales". Where is the proof for this unsubstantiated statement? Maybe some type of customer profile or survey? Or is this just your conjecture that now that SBUX offers breakfast, MCD must be losing customers?