GSlusher

Apple's iTunes Chump Change for Hollywood

"Chump change"? What should happen to an executive who turns down millions of dollars in pure profit? Distributing the programs via the iTunes Store probably costs the networks nothing or next to nothing. (At most, it requires them to convert the programs to downloadable format, which may take a few minutes per episode.) The revenue they get is, therefore, essentially pure profit or "net revenue," as chano wrote. If you're serious about being in business, you don't turn down sources of revenue, especially if they don't add to your costs.

By the same logic, NBC, for example, shouldn't bother selling ads on a college bowl game, as that is just "chump change" compared to GE's market cap.