BB in KY

The Future of Ad Spending Is Not in Print

I applaude your logic and experience. Thanks for this sound comment.


On Mar 24 02:20 PM User 382190 wrote:

> I am a media buyer for a midwestern retailer.
>
> We have tried television and radio, and nothing compares to the response
> we get off of newspapers. Radio is losing audience to CDs and IPODS.
> Television is losing to 1). TiVo; 2). 180 + cable channels which
> dilutes the viewing audience; 3). The internet. I can watch cable
> shows for free off the internet. I don't need cable anymore.
>
> Far too much attention has been given towards newspapers and not
> enough to the health of alternative media. Television will evolve
> into HD computers with computers games, movies, old tv shows. That
> means BILLIONS of options. Radio is already dead (as the recent problems
> of Clear Channel radio prove) and Valassis is in it's death spiral
> because of high costs (stock gone from $42 to $1.70 shows).
>
> How will retailers market? Print (whether it is mail or newspapers)
> are the only way to guarantee getting in front of a specific demographic.
> Broadcast is evolving into a multi-billion option mess.

Fallout from the Great Newspaper Implosion

You don't have the guts to put your name/names as author on this obituary?

News Goes from Bad to Worse for Newspapers

Who wrote this piece?

Beyond 2Q Revenue Declines: AdMan's 9 Imperatives for New Growth

Thanks for posting ideas that may work instead of simple demise, doom and gloom for the newspaper industry.

What Do You Buy When You Buy a Newspaper Company?

Do you actually get paid to continually bash newspapers?