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  • The Future of Ad Spending Is Not in Print [View article]
    I applaude your logic and experience. Thanks for this sound comment.


    On Mar 24 02:20 PM User 382190 wrote:

    > I am a media buyer for a midwestern retailer.
    >
    > We have tried television and radio, and nothing compares to the response
    > we get off of newspapers. Radio is losing audience to CDs and IPODS.
    > Television is losing to 1). TiVo; 2). 180 + cable channels which
    > dilutes the viewing audience; 3). The internet. I can watch cable
    > shows for free off the internet. I don't need cable anymore.
    >
    > Far too much attention has been given towards newspapers and not
    > enough to the health of alternative media. Television will evolve
    > into HD computers with computers games, movies, old tv shows. That
    > means BILLIONS of options. Radio is already dead (as the recent problems
    > of Clear Channel radio prove) and Valassis is in it's death spiral
    > because of high costs (stock gone from $42 to $1.70 shows).
    >
    > How will retailers market? Print (whether it is mail or newspapers)
    > are the only way to guarantee getting in front of a specific demographic.
    > Broadcast is evolving into a multi-billion option mess.
    Mar 24 15:10 pm |Rating: 0 0 |Link to Comment
  • Fallout from the Great Newspaper Implosion [View article]
    You don't have the guts to put your name/names as author on this obituary?
    Feb 27 12:04 pm |Rating: 0 -2 |Link to Comment
  • News Goes from Bad to Worse for Newspapers [View article]
    Who wrote this piece?
    Oct 28 12:33 pm |Rating: 0 -1 |Link to Comment
  • Beyond 2Q Revenue Declines: AdMan's 9 Imperatives for New Growth [View article]
    Thanks for posting ideas that may work instead of simple demise, doom and gloom for the newspaper industry.
    Jul 24 14:55 pm |Rating: 0 -1 |Link to Comment
  • What Do You Buy When You Buy a Newspaper Company? [View article]
    Do you actually get paid to continually bash newspapers?
    Jul 17 10:27 am |Rating: 0 -1 |Link to Comment
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