Will the New iPhone Be Enough to Hold off the Competition? [View article]
Here is the most telling evidence about how popular the new iPhone will be - the teens in my neighborhood. In my previous informal poll of them, every single one of them wanted an iPhone, but was held back due to the entry price. Mom and Dad didn't want to spring for a $500 (in 2007 or $200 in 2008) phone for their kid.
At $100, the equation changes dramatically. Again, polling the 8 teens in the immediate vicinity of my home produced 1 who already had an iPhone, and 7 who want one. Probing further, 5 of the 7 were optimistic that they could convince Mom and Dad to spring for a $99 iPhone, while the other two already had cash saved up from their part-time jobs.
Think that the $99 price is a mistake or an accident? Think again. I expect to see absolute sales blowouts come Christmas time, if not sooner...
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Here is the most telling evidence about how popular the new iPhone will be - the teens in my neighborhood. In my previous informal poll of them, every single one of them wanted an iPhone, but was held back due to the entry price. Mom and Dad didn't want to spring for a $500 (in 2007 or $200 in 2008) phone for their kid.
Jun 11 10:32 am
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All Comments by Uncle Miltie »Will the New iPhone Be Enough to Hold off the Competition? [View article]
At $100, the equation changes dramatically. Again, polling the 8 teens in the immediate vicinity of my home produced 1 who already had an iPhone, and 7 who want one. Probing further, 5 of the 7 were optimistic that they could convince Mom and Dad to spring for a $99 iPhone, while the other two already had cash saved up from their part-time jobs.
Think that the $99 price is a mistake or an accident? Think again. I expect to see absolute sales blowouts come Christmas time, if not sooner...