Uncle Miltie

Apple vs. Dell: Capturing the Over 50 Crowd

Here is evidence that not everyone has seen the "I'm a PC, I'm a Mac" ads on TV, or that they don't quite understand them. I've maintained that the hip crowd will understand them, but not everyone will.

For reference, go to Apple.com, select the Mac tab, then watch the TV commercials. Basically every one of them details how much easier a Mac is to use than a PC...

On Feb 05 11:47 AM Motorcyclist wrote:

> Our negative experience with Vista has us considering Apple as our
> next potential PC purchase. Maybe this could be the marketing angle
> Apple should try?