gmartfin

Google’s TAC, Revenues, and Headcount Signal Red Flags

As a website operator we have seen our payouts decline drastically in the last couple of years. Worse you can trace the progress frequently as coming at the beginning of each quarter. The revenue drops across the board overnight. Not a normal traffic pattern.

Domain owners are starting to move away from adsense & traffic aggregators making advertising deals directly themselves. Going back to work with affiliates and even starting businesses selling products direct to consumers.

Development is in the air and I'm talking about people who own the top million or so domains in the domain channel.

Using their publishers for punching bags in their profit pursuits will eventually cause their TAC to soar as they scramble to get them back or alternately their revenue to drop as webmasters move away.

Believe it or not there is life beyond the goog!