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3G iPhone's Effect on Texas Instruments, Broadcom and STMicroelectronics

Texas Instruments is losing market share and will continue to lose market share without a better business plan. I know the claims of a fab light manufacturing facility but they have a fab in Houston, 3 fabs in Dallas, 1 fab in Sherman and a fab sitting empty in Richardson. Only 1 of these is at capacity. Does that sound like fab light manufacturing? Many of TI's customers starting buying from other companies, one must assume it is an either cost or quality issue. No way is it a lack of capacity!
ST Micro may displace TI from it number 2 spot! Maybe it is time for TI to wake up and get an aggressive business plan together.