outbackvandy

Microsoft's Cashback Program is Working: 15% Uptick in June Searches

The statistics doesn't necessarily mean people are searching more on live search engine. Many people just do a random search to get the cashback link to show up. After you take out those people, how many will actually stick with Microsoft's live search? probably a very small percentage. Paying someone to use your product as a promotion only works if you have a good product in the long term. I agree with user228966, it's not sustainable.