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Questioning the Relevance of Abercrombie

The Motley Fool has been make these kind of Abercrombie will become uncool arguments for years. I remember reading an article from another source during the last recession that clothes from Walmart were the new cool among teens. Abercrombie increased earnings per share during the last recession, despite consistently declining same store sales. But the bigger picture is that Abercrombie is just starting an international expansion. I've been in six of their stores in Canada, and also their London, England flagship store. The stores are typically crowded, and during the holiday season had longer lines than American Eagle or Aeropostale. I see people of all ages wearing Abercrombie all over Toronto, including in the trendy Yorkville district. Management has said on the conference calls that their Canadian stores do 3 times the sales as their American counterparts. This is because the brand doesn't share the image history with U.S. customers outside the U.S.