joes

Harley Davidson: Don't Get Too Excited About Buffett's Investment

HD biggest problem is the game it played and won is over. I spent some time in the 80's in York and talked to an individual who was part of the management buy out from AMC. They knew that establishing a brand that appealed to the mid-life crisis of millions of well heeled baby boomers was a great play. The had a waiting list and a cache to die for, but the demographics changed (as they always do) and now they need to put a device to carry a walker for many admirers.

Nice "ride" while it lasted.