billsoldest

Key Datapoints on Internet Advertising and Content from The New York Times Co.

You could readers a greater service by interpreting this.

What's a content vertical, CPM, and cannibalization, for example?

What the Newspaper Industry Could Learn from GM About Do or Die Innovation

Your statement -- that the "competition ... is doing a better job of delivering what the market wants and needs" is absurd since this is an evident reference to Google.

It's absurd because Google is an aggregator of news, i.e., it assembles a pastiche of information on a subject using various sources. Among these sources are the New York Times, the Journal, AP, etc., all of which are at least partially print-based.

So you're saying that Google, which relies on newspapers for its sources, is doing a better job than newspapers are doing. While you're thinking over that illogicality, try to provide an example of a news source that is better than the New York Times of providing what "the market" is after. Since the Times is the most comprehensive, serious, imaginative, best-written and edited newspaper in the world, that might prove difficult.

Comparing newspapers to GM, therefore, doesn't quite work, though you're right: newspapers do need to reinvent their revenue model.

By the way, your reference to Turner in the last quote lacks a first reference, so the reader doesn't know who you're referring to. First references are fundamental in journalism.

Maybe you should be able to prove that you could get a job at a good newspaper before you set yourself up as an analyst.