Owen

The Penny-Pincher's All-ETF Portfolio

The one constant common to both bull and bear markets are the frictional costs. They seem insignificant when the market shoots up, and meaningless when the market crashes. But over time, these costs can make a larger impact on overall returns than, say, choosing value versus growth or US equity versus European.

Unless you can see the future, minimizing costs is the best general advice. Good article!