Will Ritter

Apple F3Q08 (Qtr End 6/28/08) Earnings Call Transcript

Obviously Steve's value is impossible to calculate to the company and by extension shareholders. Writing this last sentence and feeling the morbidity of it, and thinking of Steve's friends and family having to possibly endure such public scrutiny of their private health lives makes me realize that Apple's choice to respect Jobs' privacy is in line with their stellar corporate image. Whatever short term trading impact the response might make, the alternative was simply unacceptable.