Ya, I though Apple does have sales, but either way this is a good way to entice customers who are looking to think they are saving alot. I think this is a good strategy on Apples parts. Investors are already bullish (www.predictwallstreet....) on them right now and I think after the holiday we will see this line spike up even more and the price will follow. Looking at one month sentiment, I can see its been a bumpy ride for Apple, but there bearish dips are always relatively temporary.
A Sign of the Times: Macs on Sale [View article]