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Obagi Medical Products, Inc. Q4 2007 Earnings Call Transcript

Diluted Benzoyl Peroxide
1.Key components
The key components of this product are mainly benzoyl peroxide (C14H10O4, BPO for short), phosphate and edible starch, etc. The product is a kind of white powder without color and odor, and the content of its effective component (benzoyl peroxide) is (28±1) %.
After adding benzoyl peroxide in flour, it can react with water molecule in the flour and release active oxygen, which can not only oxidize polyene pigment, whiten the flour, but also accelerate the afterripening of flour.
2.The main functions
(1) Accelerating afterripening of flour.(The “ripening” of flour will be finished in 1-2 days if add benzoyl peroxide in the flour.)
(2) Bleaching flour
(3) Improving flour extraction of wheat
3.Diluted Benzoyl Peroxide
(1) Stable products quality
(2) Rapid function speed of the products
(3) Bright, soft and natural flour color
(4) Good products free -running property
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