sloane

GE: A Blue Chip Bargain

Dr. Tantillo, who has a marketing/brand blog ( blog.marketingdoctor.t...) did a post at the end of last week that expressed his confidence in GE and its brand, bringing up the fact that GE was able to weather the Depression and has proved adept at adapting to market conditions and meeting its Target Market's needs.

He does however, wonder whether GE Capital fits with the GE brand's 'core essentials' - "Should GE Capital ever have been part of this grand brand to begin with?  Is it 'Imagination at Work,' or the kind of brand extension that has little to do with a company’s core?"

Full post: blog.marketingdoctor.t...