The Strategic Reason Behind Microsoft's Retail Push: Windows 7 [View article]
In light of the criticisms of the Microsoft/Apple comparison based on cash flow, does anyone have at their fingertips better numbers with which to compare the two?
John Tantillo typically does winner/loser posts on his marketing blog and has featured Microsoft as the loser multiple times...Last week, with the announcement that Microsoft would be opening retail stores and that David Portner would be heading up the effort, he named Microsoft the winner...not for thinking that the retail stores will necessarily pan out, but because at least Microsoft is indicating that they know they need to be Something different. He suggests that constructive criticism may trickle up from the sales floor....although I don't think there's a lot of chance of that happening. blog.marketingdoctor.t...
How Steve Jobs Leaked That He Doesn't Have Cancer [View article]
While the decision to keep his health private may be Jobs' prerogative at this juncture, it would also make sense of him to take advantage of this crisis of faith to address the issue of succession, which will inevitably come up again at a later date, even if he is given a clean bill of health tomorrow.
Dr. Tantillo ('the marketing doctor') did a recent post on his branding blog (blog.marketingdoctor.... asserting that Jobs and Apple are two separate brands--Jobs one that is irreplaceable but that can, at this juncture, help ensure Apple's longevity--and that, with the question of Jobs' health at least being raised, this is definitely the time to do so.
The Strategic Reason Behind Microsoft's Retail Push: Windows 7 [View article]
John Tantillo typically does winner/loser posts on his marketing blog and has featured Microsoft as the loser multiple times...Last week, with the announcement that Microsoft would be opening retail stores and that David Portner would be heading up the effort, he named Microsoft the winner...not for thinking that the retail stores will necessarily pan out, but because at least Microsoft is indicating that they know they need to be Something different. He suggests that constructive criticism may trickle up from the sales floor....although I don't think there's a lot of chance of that happening. blog.marketingdoctor.t...
How Steve Jobs Leaked That He Doesn't Have Cancer [View article]
Dr. Tantillo ('the marketing doctor') did a recent post on his branding blog (blog.marketingdoctor.... asserting that Jobs and Apple are two separate brands--Jobs one that is irreplaceable but that can, at this juncture, help ensure Apple's longevity--and that, with the question of Jobs' health at least being raised, this is definitely the time to do so.
Full post: blog.marketingdoctor.t...