sloane

US Banks: The Good, the Bad, and the Ugly

Maybe this is related to Wamu's struggle and maybe it's not, but Dr. Tantillo ('the marketing doctor') recently did a post on banks on his branding blog (blog.marketingdoctor.... and held up Wamu as an example of a bank that is trying to project the wrong image through its advertisements:

"I don’t know about you, but I don’t want my bank to be wild and crazy or warm and fuzzy, I want it to keep my money safe. The Wamu advertisements –you know the ones, where the enlightened Wamu guy tries to turn the old guard bankers into “new” bankers— are funny and clever, but they project exactly the wrong image for a bank. Wamu’s not the only one…most banks have been bending over backwards to show just how approachable and fun they are over the last few years."

Here's a link to the full post: blog.marketingdoctor.t...