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Buffett Buys into Constellation: Watching a Master at Work

Dr. Tantillo did a post last week on the Warren Buffett Brand (in a winner/loser post that contrasted him with WaMu).

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed--and that Buffett has done just that, in his personal as well as his professional life (i.e., still lives in a modest home in NE).

"A successful brand 'discovers' and refines its core features until they hum and are reflected perfectly in its actions and marketing."

Full post: blog.marketingdoctor.t...

Buffett Buys into Constellation: Watching a Master at Work

Dr. Tantillo did a post last week on the Warren Buffett brand (in a winner/loser post that contrasted him with WaMu).

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed--and that Buffett has done just that, in his personal as well as his professional life (i.e., still lives in a modest home in NE).

"A successful brand 'discovers' and refines its core features until they hum and are reflected perfectly in its actions and marketing."

Here's a link to the full post