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WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog ( blog.marketingdoctor.t... ), did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Full post: blog.marketingdoctor.t...

WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog , did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Here's a link to the full post

WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog , did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Here's a link to the full post