sloane

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership. www.newyorker.com/talk...

Dr. Tantillo ('the marketing doctor - blog.marketingdoctor.t... ) did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Tanillo's full post: blog.marketingdoctor.t...

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership.

Dr. Tantillo ('the marketing doctor - <a href="blog.marketingdoctor.t...") did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Here's a link to Tanillo's full post

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership.

Dr. Tantillo ('the marketing doctor - <a href="blog.marketingdoctor.t...") did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Here's a link to Tanillo's full post