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WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog ( blog.marketingdoctor.t... ), did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Full post: blog.marketingdoctor.t...

WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog , did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Here's a link to the full post

WaMu Shows, Again, Smart Money Can Be Wrong

Dr. Tantillo, who has a marketing blog , did a post a few days ago on WaMu, saying that their marketing campaign (i.e., goofy commercials ridiculing old-style bankers and trying to give the bank a supposedly hipper image - ) was at the least a sign that their company was headed the wrong direction.

Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed.

"As with most of the marketing losers of the past, WaMu put 'image' marketing first and let rapid growth eclipse brand and marketing fundamentals."

"One clear takeaway from the WaMu debacle is this: any advertising you do should reflect what your company, brand or service is all about and, in doing so, reinforce for you what your brand essentials are and who your Target Market is."

Here's a link to the full post

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership. www.newyorker.com/talk...

Dr. Tantillo ('the marketing doctor - blog.marketingdoctor.t... ) did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Tanillo's full post: blog.marketingdoctor.t...

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership.

Dr. Tantillo ('the marketing doctor - <a href="blog.marketingdoctor.t...") did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Here's a link to Tanillo's full post

The U.S. on the Precipice

I feel like I don't have enough background in economics to have a sense of what sort of disaster might ensue if a bailout didn't happen....(Maybe a similar crisis, but sooner?) Trickle down economics are in play, unfortunately, when things are going badly. James Surowiecki wrote a piece in the New Yorker back in March, questioning the high value that Americans place on home ownership.

Dr. Tantillo ('the marketing doctor - <a href="blog.marketingdoctor.t...") did a post naming Freddie & Frannie this week's 'brand loser(s)' and calling for what he terms a "brandover," arguing that marketing will need to play a key role if F&F are too be successful in the future--and that they'll need a new name.

Here's a link to Tanillo's full post

US Banks: The Good, the Bad, and the Ugly

Maybe this is related to Wamu's struggle and maybe it's not, but Dr. Tantillo ('the marketing doctor') recently did a post on banks on his branding blog (blog.marketingdoctor.... and held up Wamu as an example of a bank that is trying to project the wrong image through its advertisements:

"I don’t know about you, but I don’t want my bank to be wild and crazy or warm and fuzzy, I want it to keep my money safe. The Wamu advertisements –you know the ones, where the enlightened Wamu guy tries to turn the old guard bankers into “new” bankers— are funny and clever, but they project exactly the wrong image for a bank. Wamu’s not the only one…most banks have been bending over backwards to show just how approachable and fun they are over the last few years."

Here's a link to the full post: blog.marketingdoctor.t...