jdavis45

Six Myths about the Big Three

At a time of financial crisis it's important to get your facts straight. There is no doubt that Mercury and Pontiac are "overlapping lines." That is not true of Saturn. GM has turned Saturn into its US version of Opel (which is very successful in Europe). The Saturn Astra, Aura and Vue are not replicated by any other GM line. The Sky is almost the same as Pontiac's Solstice, but it is a niche vehicle. That leaves only the Outlook as a vehicle that is replicated by other GM lines. The problem at Saturn (and to a greater extent at Saab) is that their marketing budgets are not large enough to get their message out to the market.