Miken

General Motors: Time to Shed Some Brands

"I don't claim to be an expert. It should be treated as an observation by a typical consumer (although one with a pretty good idea about branding). I'm actually quite surprised that SA syndicated it. "

We ALL are surprised that SA syndicated it, it is merely an opinion of one uninformed individual, and you know what they say about opinions. This article adds NO value. Nobody cares what your opinion is Mr. Shuttleworth.

General Motors: Time to Shed Some Brands

<<<For many years the Bonneville and the Impala were the same car.......under the skin.>>>

Don't be naive Tony. There's no "new" car that's different in EVERY respect. Don't think that they don't share engines, transmissions, front and rear corners, etc. The tooling cost would be astronomical.

In terms of powertrains, GM is more diversified than any manufacturer. That's changing a bit with their six speed transmission strategy. With some clever engineering, there are number of variations in their transmissions that make them applicable to a wide range of torque applications.

General Motors: Time to Shed Some Brands

Your inability to recognize the highly acclaimed Malibu says it all.

Pontiac and Chevrolet are the same cars as long as you can remember? Let me refresh your memory; GTO, Corvette, Bonneville, Impala. Are you able to distinguish which are Pontiacs vs Chevrolets?

Sadly, everyone thinks they're an expert and simply regurgitates an article that they read somewhere with no original thought. This author is an excellent example of my point.

I do agree completely with one thing this author writes:

"I don't really have any business commenting on the auto industry. "