Restaurants Hit Hard Times as Two File for Bankruptcy [View article]
These concepts that are going under are WAY past their 10-year peak and the mature stage in their life cycle.
Having worked with many restaurant groups and a wide array of concepts, it is easy to see why the Bennigan's and Steak N' Ales are closing. In the current economy, diners are reducing their number of visits to restaurants month to month. These mid-casual full service concepts are stuck in the middle; they do not 'treat' the guest to an exceptional experience and also do not provide a value-driven menu offering that fits into a budget.
Stuck in the middle with an aged concept leads to store closings!
Restaurants Hit Hard Times as Two File for Bankruptcy [View article]
Having worked with many restaurant groups and a wide array of concepts, it is easy to see why the Bennigan's and Steak N' Ales are closing. In the current economy, diners are reducing their number of visits to restaurants month to month. These mid-casual full service concepts are stuck in the middle; they do not 'treat' the guest to an exceptional experience and also do not provide a value-driven menu offering that fits into a budget.
Stuck in the middle with an aged concept leads to store closings!