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  • Sprint Watch: A 12 Month Strategic Prognosis [View article]
    Let's look at the facts:

    1. SprintNextel continues to lose customers (at an ever increasing rate, based on quarterly losses)
    2. ARPU continues to drop while churn continues to spiral upward
    3. Sprint introduces a pretty decent phone (i.e., the Instinct) but fails to equip it with Q-chat, wifi, and then only can manage to sell it to those that weren't necessarily willing to wait two more weeks for the 3G iPhone.
    4. Sprint gave away 25% of their WiMAX stake because they know they can't possibly create a WiMAX network on their own.
    5. They now admit that regulating "Nextel" as merely a product was a very BAD idea, and are now going to market "Nextel" again as a brand.
    6. They've now instituted a data cap, making them no different from Verizon and AT&T.

    This company is being beaten up and is against the ropes. SK Telekom tried to take them over last year around this time, but the BoD balked. Well, now NO COMPANY is making any offers for Sprint. Thing have simply gone from bad to worse. And unless Dan Hesse can wave a magic wand to fix the problems that the legacy Sprint folks have caused, this company will be toast.
    Aug 06 03:10 am |Rating: 0 0 |Link to Comment
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