Richard Wakefield

Media and Entertainment Outlook Worsens - S&P

The print news media faces a structural challenge that will cause restructurings and re-orgs, and even failures. I see the Newspaper Association of America Advertising Expenditures series dropping 15% in 2008 relative to 2007 and 2009 dropping an additional 16.5% from 2008.

if the above forecast turns out to be accurate and considering the print media's high operating leverage, some media companies will not make it.