ksag

Why I Prefer TomTom Over Garmin

Agree with several of the posts regarding how poor of an analysis this is - so let me add some fuel to the fire of this TOTAL nonsense of an article.
Numbers straight from the article:
Garmin sales of $912M
PND sales of $751M.
PND gross margin is only 23.3% or $175M
The company has a total gross margin of 45%.
YOU BOZO, THE MATH DOES'NT ADD UP!!!
$912M total sales x 45% = $410 Total GM dollars
$751M PND sales x 23.3% = $175 GM Dollars

SO,
$410M - $175M = $235M GM dollars gets generated from
$912M - $751M = $161M in other sales

So, I guess Garmin produces $161M in other sales and generates $235M in gross margin dollars from those sales???

NOW THAT'S THE COMPANY I WANT TO INVEST IN!!!!!

What a laughable analysis - ON MULTIPLE POINTS!!