Looking For Leverage

Final Requiem for AT&T

My dad worked for Western Electric for 35 years. Let's not forget the innovations in manufacturing technology and pioneering industrial engineering studies that came from WE. I know it's a natural evolution, but I can't but feel sad for the "old" AT&T, Ma Bell. She was quite a bureacratic leviathon, well fed by the US Government until Judge Green intervened. My dad knew the company's days were numbered when the break-up occured. He said that the Lucent business was being run by engineers who had no sense of real competition or marketing. He urged me to get an Engineering degree and MBA in Marketing - that was the future, he said. Technocrats who knew how to market. Pretty sage advice from a 62 year old Industrial Engineer!