JFrazer1

Nvidia Admits to Underestimating AMD

A correction to my last comment: I meant "ATI and AMD are Saturn to Nvida and Intel's Ferrari". Not 'ATI & NVIDIA are Saturn to Nvidia & Intel's Ferrari' which makes no sense. :)

Nvidia Admits to Underestimating AMD

In the gamer-enthusiast and high-end PC hobbiest communities, ATI & AMD have long been associated with better bang for the buck (value) while Nvidia and Intel have been associated with top-end performance. ATI & NVIDIA are Saturn to Nvidia & Intel's Ferrari. Also, GPU manufacturers have been leapfrogging each other's tech since the beginning of GPU manufacturing. This market also has intense brand loyalty. I'm not handing the game over to AMD based off of one single product in one single quarter. NVDA is also incorporating physics processing into their GPU lineup, and buiding top-end mobile GPUs. NVDA, INTC, and AMD are all expanding their potential markets, and have slightly different target demographics. Now if only NVDA hadn't pulled a Microsoft and lost tons of money on their hardware because of warranty costs resulting from using a shoddy manufacturer in an effort to save a buck That came back to bite them in the ass.