keepthemhonest

Chrysler's Rebadging Plan: Strategic Blunder for Nissan?

If they can't spell the company's name right they obviously wrote this by "shooting from the hip" So I doubt the conclusions.
I really doubt the average car buyer cares who made their car. I see Dodge Dakota's sold as Mitsubishi's for quote a few years now. Also Ford Escapes sold as a Mazda.

Many people now buy the line that Honda's and Toyotas are "Made in America" (actually just assembled from foreign parts) so why not buy that a Nissan is a Dodge? I think the Bottom line is that Both company's are trying to "outsource" based on expertise. Nissan gets better Trucks, Chrsyler gets better cars.

I did read one article that had a real reason why these rebadgings are bad ideas. - Margin- If Chrysler makes all the profit(and keeps it) on a Minivan, these will be highlighted in advertising, Special discounts, financing etc. If they only make $1,000 from a re-badged Nissan there will be less incentive to reduce price and or increase advertising. The vehicle is there just to plug a spot in it's Line-up. And, therfore that will lead to the failure of the product.