disposableidentity

Microsoft: Whistling in the Dark

"There's nothing to replace Windows and those consumers (the average cheap ones) and businesses (practical ones) won't be buying Macs in any large quantities."

But what if people could buy an Apple to replace your PC laptop for $600 - $800? Would that change things? Apple is now seen as a premium option by most consumers. It's just that the vast majority of mainstream consumers won't pay more than $1000 for any computer, no matter who it comes from. If this rumored Apple tablet provides what most people want in a mobile computer, and is available in that price range, Apple could capture a large slice of the mainstream PC laptop market, without cannibalizing their MacBook Pro line.

Notice how Apple has only had an older "placeholder" product in the MacBook (versus MacBook Pro) product line? They've been planning something big for a long time.

That's a well-run business. Growing out from a strong core, instead of flitting around.