kris23

Apple's Interesting Challenge with Its Best Buy Deal

This is a relevant point that I have though about before. At some point, the iPhone buzz will wear off, it is inevitable. How fast this happens is another question that could indeed be linked to what your calling fidelitly. I agree, selling an iPhone in Best Buy takes away from the entire cool Apple buying experience. Increased availability takes straight from the exclusiveness-somethin... that Apple has clearly positioned its products on. They may sell more in the beginning but once everyone has an iPhone from Best Buy (ewww) I cant see sustained growth. I don't think Kevin is trying to point out that the iPhone will die eventually, all you apple fanboys, I think he's just pointing out Apple has banked on being NOT pedestrian, so why would they chose a marketing strategy like this?