WMG Sees Premium Pricing On Apple's iTunes [View article]
I think variable pricing is a terrible idea. Half the appeal of iTunes is its consistency and that the consumer can count on knowing every song is a dollar. WMG adds nothing to this entire process except a higher price, there is no value delivered, like TimboM said. I see a huge drop in AAPL sentiment (predictwallstreet.com/...) if this happens. Apple is also forecasted to close UP today according to predictwallstreet.com. In my past experience there forecasts have been accurate. Apple shouldn't hurt its stride now! Do away with variable pricing!
WMG Sees Premium Pricing On Apple's iTunes [View article]