SpclEd

Automaker Rebadging Revisited

JD Powers is a joke. Anyone that puts any substance into what JD Powers has to say is falling into the “Marketing” trap. They design consumer poles to measure aspects with compete disregard to other, more meaningful aspects of any given design.

It’s like asking does chocolate taste good? (Even though it might be a chocolate-turd cookie that is being reviewed).

Automaker Rebadging Revisited

This is one of my Main complaints with GM, cross pollination. A couple of examples: Saturn's Sky (If Saturn wants a 2 seat roadster, then let them design one! Stealing Pontiac's is so lame); any GMC truck vs. Chevy Trucks (Is the U.S. consumer this stupid to think there is a nickles difference between a GMC and Chevy truck?). Big frinkin' deal there's interior differences, like that in the Cadillac Escalade. It's the same truck design.

All manufactures do this to a degree. What's the difference? The Author attempted to answer this. It is the perceived low evel of quality of U.S. auto products, regardless of how it is badged.

Stop the cross pollenation and put Engineering first.