JimmyD

Automaker Rebadging Revisited

Did you not have anything meaningful to write about? At least then your lack of understanding of the automotive market would not stand out. The arguments against your premise, are in the other neatly listed in the other comments (dilution of brand, contribution to another brand, etc.) Your example of Chevy is a bad one, as this one of GM's better global brands. While the fickle, myoptic American public has not caught on yet to the change in its vehicles, the rest of the world has and is considering Chevy as a good vehicle.