I am not sure which is more ludicrous, the orginal writing or some of the comments that are all opinion and lack any real substance. I agree with 1991, quote facts, point to stated data. Stop wasting my time by spouting opinions.
Did you not have anything meaningful to write about? At least then your lack of understanding of the automotive market would not stand out. The arguments against your premise, are in the other neatly listed in the other comments (dilution of brand, contribution to another brand, etc.) Your example of Chevy is a bad one, as this one of GM's better global brands. While the fickle, myoptic American public has not caught on yet to the change in its vehicles, the rest of the world has and is considering Chevy as a good vehicle.
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