nolatte4me

Where Starbucks Went Wrong

I enjoy Starbucks, sometimes. I used to go to Dunkin Donuts almost ever morning as Starbucks was not as popular and not available on every corner as it now is. I found myself spending 40-60 dollars per month. Then, I started making coffee at home. Starbucks problem is not just what you ahveall mentioned but, greed. Their pricing was high and they were successful. Other companies want a piece of that success. More competition equals a smaller slice of the pie for Starbucks. And, a faltering economy tightens everyones belts. Think about how many people don't even go to work anymore so, no stopping at a Starbucks. Nope, what Starbucks needs to do is what Subway and Quiznos are doing, lower prices ,give quality and advertise those facts. People are quick to forget and forgive when they save a buck!