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Borders Conversion Rates Improve

bn.com has the kiddy party magic shelf instead of Copperfield magic shelf of borders.com.
I hate the fact on bn.com you have to wait a full 2 minutes to see the complete titles on their shelf, borders.com has the control of the shelf where I can scan quickly through the titles AND up or down for genres.

Borders.com might not have the traffic as bn.com right now, give them time and they will be up there and above.

There are some bugs in borders.com but personally, this is forgiven for a visually stunning and a warm'n'fuzzy user experience on the site.

I'd say, borders has the lead on b&n, which probably led to the CEO of bn.com standing down today.
Going to be an interesting holiday season between the stores.