siriuslysucks

Sirius Retail Sales Questions Left Unanswered

Hi,

As a loyal Sirius subscriber and shareholder, you asked me to write back if I had any thoughts, and I have a BIG ONE.


The complete lack of promotion by Sirius of the NFL.

I understand that Mel is still working out some details before airing a commercial about the merger…but the fact that for the last 3 years there has been ZERO exposure in retail stores or on TV about the NFL being on Sirius…is an OUTRAGE.

Remember those XM commercials for Baseball? I don’t even watch Baseball, but I can’t get Big Poppy’s voice out of my friggin head…”EBREY TEAM EBREY GAME!”

Now THAT is brand recognition. Sirius, pardon the pun has DROPPED THE BALL in regards to the NFL.

Where are the displays in Best Buy? Where are the ads on TV? The football season is about to start, and NOTHING. They could have nabbed Brett Favre for a funny commercial about switching teams. With Brett saying XM listeners don’t have to switch teams to listen to the NFL now.

Or what about the newly acquired MAD DOG doing a commercial about the NFL??? Then you’d kill TWO birds with one stone, promoting the NFL AND the MAD DOG show.

WHATEVER…the point is…I have enormous faith in the future of Sirius. But it’s things like this that drive me nuts. Don’t the shareholders have ENOUGH stress coming in the forms of shorts, bashers, Cramer and Goldman Sachs….without having stress coming from inhouse?

Lets go Mel! I know you said after Labor Day…but there are still some things that could be done NOW.

Still long and strong. Just frustrated.