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EBay's Aim at Amazon: Off Target

eBay still doesn't understand that if it wants to compete in the direct retail sales market it has to make the listing process completely free. The "listing fee" model is a such a strong holdover from its early days that it just can't get its mind around the concept. Don't get me wrong! I prefer the sections of eBay where unusual items are auctioned by small operators. But the small fry are being driven off, and the big guys not properly attracted, for this company to survive as we know it.