mediapro

Investors Appear Less Enamored with Dividend Paying Companies

The "doubts that have already started to set" are from naysayers who lost the last election.

Take a peek back at the past Captain and First Mate(s). The Captain was off the ship and on his ranch most of the time, taking more vacation time than any President in history and notoriously asleep by 9 PM. One mate wrote a book exposing early the machinations happening in the looney bin and the other wrote a three-page "plan" too late to make any difference.

I'll give these guys a little bit more slack before I join the crybabies on the right to tighten the noose. At least this Captain can string two sentences together without sounding like an idiot.


On Mar 13 12:37 PM henarl wrote:

> One wonders if Obama is a talented enough mariner to take over the
> ship of state in the midst of a hurricane, especially with Geithner
> as his chosen first mate. Doubts have already started to set and
> one also wonders if there are enough lifeboats to save the passengers.

The End of Brand Advertising

Hi Bob.

You should read the balance of comments to get your answer to the poster's logic.

The most reasonable conslusions and take-aways are combined in other posters' comments. Yes, Time has a measurable demographic, but is the ROI between .25/CPM and $25/CPM worth the extra investment? Another poster has the right answer:

It takes a balanced mix of media and strategy (branding vs. product advertising and promotion) to make the perfect soup.

And another poster had the added insight:

Too many of us old guys were raised in the legacy media world of limited choices. I marvel at the young tech savvy that track the metrics and trends in the online world.

Overall, I agree that the author used the headline for effect, not to present a sound argument with a single conclusion. But he should be excused for not getting it right because he stimulated an interesting discussion.


On Dec 29 11:26 AM Bob Lunn wrote:

> The world is changing. However, in your first paragraph I believe
> you are comparing Apples to Oranges. Readers of Time have certain
> demographic characteristics that an advertiser might deem worth spending
> $25 per 1,000 readers to reach. I doubt the same concentration of
> target demographics is available per 1,000 viewers of MySpace. <br/>
>
> As on-line targeting methods improve, you will see CPM rates go up.
> But in order to get advertisers to pay those higher CPM rates, the
> on-line advertising business needs to have the services of an independent
> tracking service that provides the needed reach/ frequency numbers.
> No one in their right mind is going to trust individual companies
> numbers.