neutrino23

Is Apple the Beacon of Light In This Dreary Recession?

Apple is a difficult call because it is not a commodity like Dell. In the past couple years Apple came out with two game changers; the iPhone and the iPhone Apps Store. Looking forward two years Apple could do nothing dramatically new (just upgrades) or they may come out with a new game changer or two. How do you value that?

Certainly there is a lot of upside potential. Apple is just breaking 10% market share so there is a lot of room to grow even in a flat market. Apple has no debt and huge pile of cash and a history of aggressive innovation during recessions.