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Forecasting King Digital Entertainment's Revenue With Daily App Store Data
The issue with AppStore ranking is that they are not calculated using a consistent formula and Apple changes it frequently without providing and information. So its incorrect to rely on them to determine the success of an app.
Also, you are looking at the US only iTunes. King is expanding into other regions and has a large Android base, you shouldn't base an analysis on partial data.
I've heard that king is a fad. But my counter argument is that games like candy crush such as Yahoo Gems have been around for years. KING has been able to make it their own and monetize it.
For the purposes of full transparency, I hold the stock.
Mar 30, 2014. 10:16 PM
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